Adgoal | Advertising Effectiveness

The goal

To identify the online campaign effective frequency which ensures the best advertising results to optimize the client’s budget.

The approach

Metrics brand performance analysis at different effective frequency levels. To evaluate the effective frequency success, the following KPIs were taken: knowledge, reputation, attributes, recommendation, consideration and purchase intention.

The result

“To stay ahead of the future and be able to recommend the best communication strategies to our clients in such a changing and dynamic environment as digital, continued research is imperative. Working beside nPeople professionals, digital environment enthusiasts, in constant contact with the new market trends and with a clear customer focus, helps us to bring innovation in our daily work. Thanks to nPeople versatility, Zenith has been able to develop an innovative methodology in measuring effective frequencies ”.

Mapi Marchante 
Research Director in Zenith.