- Panel constructions, methodologies, optimal KPI, definition and construction of measurement systems, transition on and off line.
- Applied digital research training.
eCommerce & Conversion
- Conversion and product optimization by Facebook. Content and advertising campaign management and segmentation.
- Advice and strategic consulting in eCommerce; including technical, competitive, logistical and economic viability of the project. . Case Study .
Advertsing Strategies Optimization
- Analysis and design of commercial arguments to exploit in advertising. Strengths and opportunities to utilize in the commercial sector.
- Construction of panels to continuously analyze advertising and marketing: publicity, behavior, confidence.
- Qualification of RTB Data: Data categorization for optimizing the advertisement’s impact.
- Brand/Product launch digital strategy.
- eCRM qualification and strategy.
- Product repositioning by social media research and management.
- Branded content & Content Strategy
Advertising Potential Use
- More profitable formats: display, video and combinated formats.
- Better use/utilization of internal resources: contents, inventary, CRM and platforms.
- New Business/Trends: Augmented Reality, programmatic purchase among others …
“We know from our own experience at The Valley that the demand of digital marketing proffesionals is rapidly increasing, so digital knowledge is a must for individuals, but also companies must adapt themselves to this reality: digitalization is a essential step to ensure competitiveness in the current environment, and consulting and market intelligence can be quite significant in order to achieve it.”
Arantxa Sasiambarrena, CEO in