PERFORMANCE CONSULTING

line_title

Applied consulting, by measurable kpis, where research is the solid base supporting decisions and where outcomes
are measurable, quantifiable and reportable.

 

Audiencie & Content

  • Audience optimization and content strategy by using Facebook.
  • Content management, segmentation, and advertising campaigns.
    . Case Study .

Digital Research

  • Panel constructions, methodologies, optimal KPI, definition and construction of measurement systems, transition on and off line.
  • Applied digital research training.

eCommerce & Conversion

  • Conversion and product optimization by Facebook. Content and advertising campaign management and segmentation.
  • Advice and strategic consulting in eCommerce; including technical, competitive, logistical and economic viability of the project. . Case Study .

Advertsing Strategies Optimization

  • Analysis and design of commercial arguments to exploit in advertising. Strengths and opportunities to utilize in the commercial sector.
  • Construction of panels to continuously analyze advertising and marketing: publicity, behavior, confidence.
  • Qualification of RTB Data: Data categorization for optimizing the advertisement’s impact.

Digital Marketing

  • Brand/Product launch digital strategy.
  • eCRM qualification and strategy.
  • Product repositioning by social media research and management.
  • Branded content & Content Strategy

Advertising Potential Use

  • More profitable formats: display, video and combinated formats.
  • Better use/utilization of internal resources: contents, inventary, CRM and platforms.
  • New Business/Trends: Augmented Reality, programmatic purchase among others …

DIGITAL ARCHITECTURE

IN COMPANY TRAINING & BUSINESS DIGITALIZATION

line_title

NEED

TRAINING

DIGITAL ARQUITECTURE

CONSULTING


“We know from our own experience at The Valley that the demand of digital marketing proffesionals is rapidly increasing, so digital knowledge is a must for individuals, but also companies must adapt themselves to this reality: digitalization is a essential step to ensure competitiveness in the current environment, and consulting and market intelligence can be quite significant in order to achieve it.”

Arantxa Sasiambarrena, CEO in  valley_testimonial