RESEARCH: INSIGHTS

WE PROVIDE AN EXPLOSIVE COMBINATION:
EXPERTISE ON RESEARCH AND DIGITAL MEDIA

DIGITAL RESEARCH

eficacia_iconoADVERTISING ANALYSIS
& EFFECTIVENESS

nPLAN


DIGITAL RESEARCH

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DECLARATIVE
STUDIES

Based on online surveys adaptable
to almost all research needs.
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BEHAVIORALS
STUDIES

  Online conversion analysis, clickstream, consumer behavior and effective audience.

AD-HOC PANELS

By sector or type of individuals. Research panel set up for non stop analysis: Including advertising, behavior or consumer confidence.


KEY INDICATORS

KPIs set up to perform periodical analysis.
Using Infographics and video infographics.

COMPETITIVE
BENCHMARK

Business & competitive landmark
insights through research/analysis.

ANALYTIC
CRM

CRM management, information qualification and commercial exploitation. Target Micro-Segmentation.



DIGITAL CONSUMER

Combination of different research methodologies to obtain a deep understanding and knowledge of the client-user. Cluster based on behaviour, attitudes or habits/patterns.

SOCIAL MEDIA LISTENING AND RESEARCH

Social audit, new trends, products, brands, market niches… emerging opportunities and new business possibilities.

How can you be successful in eCommerce without passionately knowing who, how, and specifically why consumers buy your products?
Definitely, research is the foundation of successful eCommerce strategies.

César Tello, Deputy Director in  adigital-cita  linkedin-icon  …………..


ADVERTISING ANALYSIS
AND EFFECTIVENESS

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Post-AD

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Advertising effectiveness analysis according proposed target and ad goals, by exposing statistically random and homogenous samples, differentiating between the exposure group and the control. Additionally, measurement of user reaction to different advertising formats by adReplacement technique. Also, through social media listening, measuring ad campaign resonance and individuals reaction.
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Project focus can vary depending on the client requirements:

 

MEDIA PUBLISHERS
/ ADNETWORKS EVALUATION

Media publishers and ad networks evaluationfor advertisement optimization.

EFFICIENT FORMATS

Formats that maximizes ad campaign ROI.

MULTIMEDIA

Multimedia campaign effectiveness and media attribution.

OPTIMAL FREQUENCIES

Analysis of advertisement effectiveness through the clustering of individuals by effective frequency exposure.

And any other alternative in order to determine advertising ROI.


BIG DATA RESEARCH

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“Nowaday digital research is a must for customer experience, providing a differential view over traditional consumer research methodologies, by complementing them and bringing real market tendencies.”.

Diego Carrasco, Market Research Responsable in fenosaok

PLAN

The first Research Department that is NOT a fixed cost for agencies.

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Ready to fit your needs:

· Digital consumer behavior studies.
· Effectiveness and recall ad campaign evaluation.
· Media, target and campaign strategy support.

· Social Media listening, monitoring & analytics…
· R&D support for RFPs.
· Digital panorama, barometers and trends.
· Data synthesis..

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Your research team at home.

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Your research team at nPeople office. . Case Study .

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Let’s work by projects! . Case Study .