Our Methodology + Digital Expertise + Digital Tools
Behaviour and Comsuption
Digital comsuption through a multi-device behavioral panel.
Social Media Listening & research
WOM monitoring & analysis, detecting trends, influencers and brand positioning. Audit and competitive analysis, advertising effectiveness…
Clustered by online, sociodemographic or attitude behavior CAWI / MAWI survey.
EFFECTIVENESS & ROMI
Marketing return of investment through different analysis.
Multidevice strategy suitability and analysis.
eCommerce growth, optimization and attribution.
Content and audiences optimization.
AUDIENCE & CONTENT
& AD ANALYTICS
SOCIAL eRETAILERS: Digital Positioning eRetailers in Spain
This implies Spain is 8 times behind countries like France or Britain. However, this situation will surely be harmonized in a short period of time. Therefore it is important the digitization of related consumer-retailer and therefore its digital relevance.
Nielsen Consumer Research & Insights, and Npeople, Digital Research and Consulting, in the study Social eRetailers jointly analyzed the digital relevance, through various KPIs, of retailers which currently allow purchase and consumption of online products
THE nFACTOR: Testing Digital Marketing Tools
BIG DATA media does not disappoint when talking about thousands tools we can use in the digital marketing. Not all of them are useful. We test them to determine which ones have the nFACTOR!!
ADIGITAL 2015 RESEARCH: Digital analysis and public information reference
The partnership between nPeople and the Spanish Association of Digital Economy (Adigital) has developed a specific area of research as part of the services provided by the Assocation to the digital industry, which regularly analyzes distinct sectors related to the digital economy with the goal of not only serving as a reference to members, but also the rest of Spanish companies and organizations operating in the digital sector.
DIGITAL LEADERS: Digital Relevance
Through KPIs, constant analysis shows different industries’ efforts to keep digitally relevant, focusing in the digital consumer. The sum of the different social media marketing forces are ranked to determine who are the digital leaders of every single industry in Spain.
THE KING OF SOCIAL MEDIA:
Who cares about content?
Content is unique; If relevant, it’s irresistible, but it has to be at the right time, with the right context, and meet consumer expectations: social networks are consolidating into the main way which allows the making of relevant content for each user! So…Who are the Kings of Social MEDIA in Spain?