Data_Advertising
Optimize advertising investment in digital media generating maximum impact on brand awareness and recognition. THE PROJECT It begins with a diagnosis of the brand and advertising in a period of advertising inactivity. Before the launch of the digital campaign, the pieces are tagged, differentiating formats and supports, in order to be able to track them…
The media sector, like many others, feeds on a wide and heterogeneous typology of information sources, with data, KPI’s and different variables, even different nomenclatures for identical variables, to which is added a different reporting periodicity depending on the source and origin (internal or external to the company). With so much typology of reporting and…
