Press release
At the height of the data boom, companies -especially those in the communication and content sector- need a platform that manages, unifies and extracts value from their data sources: nPeople’s Media Data Center.
In Eroski Consumer they count on the testimony of David Sánchez, CEO of nPeople for an in-depth report on the possibilities of mobile payment and its penetration into Spanish society.
The multinational, a benchmark in the distribution of air conditioning brands such as Fujitsu and Daitsu, relies on nPeople to comprehensively measure the effectiveness and advertising return of its campaigns.
According to a study by nPeople together with AUNIA INTERACTIVA, the commercial platform that offers advertisers the content of Mediaset Spain and Atresmedia, advertising linked to television content increases advertising effectiveness for brands.
The digital marketing sector is very dynamic and proof of this are the conclusions of the Study of the Labor Market in Digital Marketing’ by IAB Spain, Schibsted and nPeople.
In response to the many challenges of the Spanish digital industry, nPeople develops Adjourney as the first Advertising Intelligence centre with which to evaluate advertising effectiveness in all its phases and in real time.
For the first time in Europe and in a pioneering way in Spain, the measurement of single-source multi-device audiences is proposed by MADE (Measurement of Digital Audiences in Spain), a development driven by the partnership between nPeople, Dynata and Verto Analytics.
For the first time in Europe and in a pioneering way in Spain, the measurement of single-source multi-device audiences is proposed by MADE (Measurement of Digital Audiences in Spain), a development driven by the partnership between nPeople, Dynata and Verto Analytics.
The most innovative and interactive formats of digital advertising, such as branded content and native advertising, are gaining strength in Spain. For this reason, IAB Spain and nPeople launch the first ‘Branded Content & Native Advertising Study’.
