Study
For the fifth consecutive year, nPeople, in collaboration with IAB Spain, is developing the industry’s leading study focused on Online Audio knowledge in Spain. It highlights the importance of Audio Online for brands, as well as the opportunities it offers advertisers to advertise. The study also provides information about industry trends from the point of…
The second annual study, carried out by nPeople, provides a vision of the mobility market in Spain and its importance for brands. It highlights the benefits of advertising campaigns on mobile devices due to the intensive use we make of them. It also provides information about the trends and concerns declared by professionals in the…
A study on the current and future perception of agencies in Spain, as well as their role in the marketing, communication and advertising sector. You will find an analysis of the expectations and demands regarding the services and values that the Future Agency must have, and special focus is placed on the process of digitization…
In coordination with IAB Spain and the work team of the Content & Native Advertising Commission: The first study based on the evaluation of individuals and growing new advertising formats, Native Advertising and Branded Content, which serve as a guide to the industry. An exhaustive analysis of the main key KPI´s serving as a learning…
A study aimed at managers of companies of different sizes and sectors that analyzes the degree of digital maturity of their organizations based on key indicators of Digital Transformation, such as the development and senior leadership of the Digital Transformation Plan, dedicated budget, training and skills of employees, comprehensive digital strategy in relation to the…
The study analyzes what AD magazine readers and users look like, how it interacts with the brand, and what value it provides to advertisers who rely on AD to expose their brand. It includes a study of the reader’s profile, content preferences, formats, their relationship with the brand’s social networks, as well as readers’ purchase…
A study that analyzes the type of connection that Glamour readers establish with the brand and how they position it in the segment of women’s fashion and beauty magazines. You will find information that goes from the socio-demographic profile of the readers, their preferences, the affinity to contents, the preference of formats, consumption habits to…
