Optimize advertising investment in digital media generating maximum impact on brand awareness and recognition.

THE PROJECT

It begins with a diagnosis of the brand and advertising in a period of advertising inactivity. Before the launch of the digital campaign, the pieces are tagged, differentiating formats and supports, in order to be able to track them when the campaign was active. At the end of the campaign, individuals exposed to advertising are segmented to study the impact on the image and brand values, the attributes transmitted by the advertising, the understanding of the message and the positioning in the real territory of the brand.

RESULTS

Optimization of real-time impressions based on reach, frequency of impact and viewability ratios (visibility of the pieces with direct consequences on the memory and attention on the brand).

Comparison of brand KPIs and advertising in those exposed to the campaign with the levels that the brand held before the advertising.

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