Our client had had an exponential growth of its technology and information technology business with a strong focus on ecommerce which has led to an expansion of its physical business and a change of image. These events make it necessary to take the pulse of consumers and know what image they have of your brand.
We propose to conduct a study of image and brand positioning (branding) to investigate what is the memory of the brand in a particular competitive environment and how consumers customers and non-customers position the brand in their minds, what attributes are remarkable and differentiating from direct competitors and what values or territory associated with the brand.
Insignts on the impact of the change of image and its reinforcement of the physical commerce in the construction of the branding. Highlight the differentiating aspects and territories in which consumers position each brand.