To integrate all the results obtained through the different social platforms used by the community managers team to have a unique and homogenized vision of the results that the effort made in social media caused.
A global project that goes beyond the visualization of data from different platforms, generating value in four crucial marketing axes for the team:
Reporting and KPIs: Analytical and performance dashboards.
Intelligence and content optimization: Continuous improvement of multi-platform content strategy.
Digital Marketing Acquisition: Audience segmentation to optimize its impact.
Commercial impact: monetary performance of social advertising actions of customers and their own business units.
Real Madrid has a dashboard accessible to all teams with the adequate reporting of the main KPIs obtained in all its platforms and social profiles In addition, it is integrated with the performance of the budgets assigned to actions in SSR for clients, as well as the effectiveness of the actions and impact in the different business areas of Real Madrid.